Rachel Weber leads and is responsible for the management and growth of the Jackson Spalding's Paid Media team, which helps JS clients innovate their advertising to drive impactful results. This includes building and delivering a service line of best-in-class expertise across paid media strategy and integrated planning, paid social, paid search, digital (native, programmatic, display, mobile and video), print and outdoor, broadcast and audio. Based in Dallas, she loves focusing her marketing experience on emerging channels because it uses both the analytical and creative sides of her brain. Most recently at JS, Rachel has successfully launched a new brand, Variant, into the digital space – with content, social and ORM. Building awareness and leaning into breaking industry norms has led to unmatched rates of driver acquisition. She has also developed and spearheaded the media plan for Toyota Takata to hone in on an exact target audience, dependent on vehicle make and model to initiate response from this specific group, including offline measurement to capture and report on success of marketing initiatives leading to action. Before joining JS, Rachel was the Account Director for Client Partnership at Ansira. There, she led digital and paid marketing strategies for Shell and its key channel partners, like Walmart and Pep Boys.