Purna Virji is the Senior Manager, PPC Training at Microsoft. For well over a decade Purna has been living, breathing and dreaming PPC and SEO. She regularly speaks at digital marketing conferences across the globe such as MozCon and SMX Advanced and is a columnist for Search Engine Land and Search Engine Watch. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji.