Prior to joining the State Fair of Texas in 2013, Jennifer was the chief marketing officer and director of community outreach for the Dallas Opera for eight and a half years. As vice president of marketing for the Fair, Jennifer leads the branding and creative development efforts for the organization as well as revenue generation through sponsorship, commercial exhibits, and advance ticket sales. Jennifer is also an adjunct professor at Southern Methodist University, teaching marketing classes in the Meadows School of the Arts. She is a graduate of Texas Tech with a MS in Communications, emphasis in Public Relations and a BS in Management Information Systems. Jennifer grew up in Allen and currently lives in Oak Cliff with her husband, Kurt, when not spending time at Cedar Creek Lake.