Jeff’s expertise includes content strategy with an emphasis on plain language and customer experience. He recently moved to MRM//McCann, where he leads the content strategy work for General Motors Digital Owner Services. He’s also on the board of directors of The Center for Plain Language (www.centerforplainlanguage.org), a nonprofit organization that helps organizations create better content. Before that, he led Blue Cross Blue Shield of Michigan’s digital content strategy from the launch of the Affordable Care Act through 2016. He’s also held positions in Digital and Internal Communications at The Walt Disney Company, Kellogg Company and Visteon Corporation.