Carly Carson, social account supervisor at PMG, leads paid social media strategy for some of PMG’s most innovative clients and helps brands leverage paid social media to drive brand awareness, audience engagement, and sales. She specializes in working with consumer brands, and her portfolio includes leading brands such as Cole Haan, Cirque Du Soleil, 7-Eleven, TGI-Fridays, and Abercrombie & Fitch, to name a few. Her work focuses on utilizing social to drive high-performance and revenue driving campaigns; testing new platforms from major social channels; and aligning audience management and segmentation. Carly's insights have been published in major industry publications such as Digiday, and she's also presented at various industry conferences. Prior to joining PMG, Carly cut her teeth at The Richards Group as a brand manager. A passionate social marketer with a pioneering spirit, she was also recently named one of the Top 50 under 30 by The Drum.