User Generated Content: Turn Your Customers into Content Engines

This session focuses on implementing a full-funnel UGC strategy by turning your customers into creators. If you are looking for solutions to grow and scale your content strategy, don’t miss this session.

After this session, you’ll be able to:

  • Discover, obtain, and deploy authentic user generated content
  • List the practicalities, legalities, and best practices of incorporating UGC into your marketing
  • Understand what type of UGC drives action throughout the entire funnel