How to Use Structured Data for SEO

Structured data is essential for SEO as search engines rely more and more on clearly classified content and well-organized information on the web. Structured data is not only used for Rich Results – enhanced listings that have shown to drive more clicks and a higher conversion – but also for local listings and voice search.

After this session, you’ll be able to:

  • Adopt the benefits of structured data and schema.org markup.
  • Use best practices for technical implementation and validation.
  • Understand the key features that drive increased clicks and conversion.
  • Avoid common mistakes and penalties.