You’ve Been Doing Thought Leadership Wrong: An Editor’s Perspective on How to Fix It

Your subject matter expert has valuable insights. Media outlets are hungry for strong, actionable content. Why, then, are your company’s thought leadership initiatives still falling short? Are they missing their objectives, frustrating your SMEs and failing to land with publishers? Any editor can tell you why: the pitches flooding their inboxes are missing crucial elements, leading to rejection and frustration for all involved.

This talk will provide steps you can take to build trust and relevancy for newsrooms in transition and develop data-enabled, actionable content that will keep your business leaders engaged as well as boost publishers’ most-treasured metrics, including time spent on page and unique pageviews.

After this session, you’ll be able to:

  • Refocus, reengage and recapitalize on your SMEs’ knowledge
  • Use data and insights to drive your content strategy
  • Build trust and relevancy in the rapidly changing news world

Who should attend? This session is for digital marketers who have several years’ experience with content strategy and want to understand how to drive their company’s business goals by optimizing their internal experts’ views throughout news media.