Think Outside The Inbox: 10 Ideas to Step Up Your Email Marketing Game
As 2019 comes to an end, now is a great time to start mapping out strategies and tactics to take your email marketing program to another level. If you are stuck in a rut and are taking a “rinse and repeat” approach to email marketing, this session will provide 10 ideas to help you shake things up and improve your results.
After this session, you’ll be able to:
- Measure your email program in new ways that provide both diagnostic insights and that better measure business impact
- Understand how to leverage web, struggle and journey analytics to improve email results
- Leverage value-add content and other channels to increase engagement across generations