Think Bigger Than Google: Revolutionize Your Cross-Channel Digital Marketing with One-to-One Intent
In this session, you will understand how predictive intent empowers digital marketers for success. Additionally, we’ll discuss why the consumer journey demands the need for full-funnel optimization and how metric-driven display is crucial for expanding your audience reach. You’ll also understand the importance of using fully-transparent insights and reporting tools.
After this session, you’ll be able to:
- Utilize insights to engineer predictive intent for paid media
- Learn to harness holistic conversion data to make informed decisions
- Become versed in getting actionable data to drive conversions from display instead of traditional spray & pray
- See how to employ cross-channel optimization tactics across any ad platform