The Intersection of Data & Creativity: How Personalization is Revolutionizing the Rules of Engagement

This session will focus on how to strike the right balance between data and creativity, the role of personalization in the consumer experience, and what it takes to captivate and inspire consumers through highly relevant and personalized advertising. Learn how to more effectively reach and engage consumers through personalized and relevant online experiences backed by data and insights.

After this session, you’ll be able to:

  • Apply insights-led creative to captivate and inspire consumers and drive demand
  • Understand the opportunities that smart data, reporting and insights provide throughout all phases of a marketing campaign
  • Implement best practices derived from custom research and case studies to help develop a marketing strategy that delivers a personalized consumer experience, built on smart data and creativity