Successful Video Marketing: Inspiration, Trends & Best Practices for Social Media (

On social media, successful storytelling is visual storytelling. And, video is the most compelling way to tell a striking, visual story. So, how do you create shareworthy social videos that tell a story, while connecting your audience in a genuine way? Hint: You already have everything you need. Figuring out where to start can be a challenge. Join this session to learn actionable tips and best practices that draw viewers in on Facebook, Instagram and YouTube. We’ll cut to the chase with key video marketing strategies that brands and influencers swear by for major social media platforms. Walk away with a playbook full of fresh insights and inspiration to create videos that make viewers stop scrolling, and start engaging with your content.

After this session, you’ll be able to:

  • Better understand storytelling strategies brands use to create thumb-stopping video content for Facebook, Instagram and YouTube
  • Use a playbook full of fresh insights on video marketing and the platforms on which you should focus
  • Incorporate a data-centric approach to boosting key metrics, and amplifying social & brand marketing initiatives with video
  • Develop a daily video marketing strategy that reaches specific audiences, and creates measurable impact on a regular basis