Stop Trying To Go Viral: Build Relationships to Win Online

Let’s be honest, most companies aren’t willing to do what it takes to go viral. Shock factor, bucking the trends, and taking major risks are just not possible for everybody business. This session will discuss how to build a loyal following over time and compare and contrast it to viral moments that couldn’t have been intentional. This session is for CMOs, content strategists, social media experts, and digital influencers.

After this session, you’ll be able to:

  • Apply skills to communicate more organically with customers.
  • Build the foundation for viral moments
  • Learn what you really have to risk for viral success