Rich Snippets: What Are They, and How Can I Get One?
Read any digital marketing blog these days, and you’ll see the same words over and over again: rich snippets. Rich Snippets are Google’s newest plan to pull information from your website and into the search results. In this session, we’ll breakdown the types of rich snippets that exist in the search results, and how structured data and schema is at the root of the enhanced search results.
After this session, you’ll be able to:
- Understand which types of structured data should be used where on a site, and tips on scaling schema over a large website.
- Understand the positive impact rich snippets can have on paid search ads and organic results.
- Write content that makes your site the answer Google wants to highlight in an answer box.