Product, Practice, Purpose: Create Your UX Strategy Framework

User Experience strategy is a hot topic, but what is it? Ask 100 UX’ers and you’ll get 101 answers! Let’s demystify this. We’ll share a flexible framework you can use to define UX strategy at all levels of altitude: Purpose, Practice, and Product. Along the way, they’ll share examples of UX strategy in action from 7-Eleven.

After this session, you’ll be able to:

• Construct a multi-level UX strategy for your organization that helps your business decide what to do — and what not to do
• Raise the level of UX maturity and report on UX effectiveness within your organization
• Choose relevant goals and paths for crafting excellent product user experiences