Performance Advertising Through Connected TV – Better Than Facebook?
This session will talk about one of the most popular and fastest growing segments of Digital Advertising – Connected TV. While CTV is typically associated with brand awareness, bleeding edge techniques have recently emerged to use the power of Connected TV to drive bottom line results. This session will share how you can include Connected TV efforts in your marketing strategy and blend the best of both worlds – awareness and performance.
After this session, you’ll be able to:
- Understand Connected TV options and how to target your audience
- Measure results on Connected TV just the same as any other digital advertising channel you use
- Build a Connected TV Plan
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