Open Rate Is Dead: What to Know About iOS 15 and How to Continue Delivering Strong Email Results
Ok, ok, open rate isn’t officially dead, but its impact on marketers is certainly diminished given Apple’s upcoming iOS version. iOS 15 ends open rate tracking and brings fundamental changes to how marketers send, measure, and leverage email marketing. Learn the impacts of Apple’s upcoming changes, how to adjust your email campaigns, and continue producing huge results from email.
After this session, you’ll be able to:
- Develop a plan in response to iOS 15 (kinda) ending marketers’ reliance on open rates
- Apply tactics to ensure your campaigns continue performing
- Consider different metrics to add to your email marketing dashboard