How to Meet Your Customers Where They Are
From a customer’s perspective, what sets your brand apart from the rest? Can you answer that question with a truly unique response? In 20 years, Kendra Scott has won over loyal fans, media and celebrities alike through a customer-centric, omnichannel approach, which spans experiential stores, pop-ups, a thriving ecommerce business, wholesale partners, and specialty boutiques. As the brand continues to grow, the company remains true to its founding philosophy of “Family, Fashion, and Philanthropy,” strengthening relationships with local organizations and customers while continuously building new connections in our communities. In this session, you’ll hear from the brand’s SVP of Brand & Culture, Cheryl Mills Knight, on how to “meet your customers where they are,” and in turn, create a more meaningful and emotional connection to your community.
After this session, you’ll be able to:
- Form meaningful connections with your customer base
- Actively listen to your customers’ needs
- Give your customers an active role, rather than a passive one
This session is for marketers with varying degrees of experience, who want to understand how to actively engage with their customers, and in turn form more meaningful connections with them.