Making the Spaghetti Stick: Using Data and Research to Improve Marketing ROI

No one likes to waste money – especially in business. On average, marketers admit to wasting 26% of the budget given to them on ineffective channels. Instead of just throwing spaghetti at the wall, it is important to understand what factors can lead you to help make the spaghetti stick when it comes to your marketing. A big part of that is understanding your current marketing performance. This session will explain why your marketing data is important and how to use it to your advantage to improve marketing ROI.

After this session, you’ll be able to:

  • Identify and take the right steps to increase your marketing ROI overall
  • Implement a benchmark and goal tracker to help your team focus on valuable marketing metrics
  • Use your marketing data to come up with goals and hypotheses to test solid marketing theories

This session is for digital marketers who are being pulled in many different directions and are looking to understand what to prioritize and focus on in their marketing strategy.