How to Proactively Manage Your Online Reputation During Turbulent Times

The past year has been a challenge for most businesses. Ever-changing public health issues combined with shifting audience behavior have many organizations unsure of where to turn next. A business’ online reputation is more important now than it ever has been. From political stances to online reviews, consumers are increasingly researching companies online before they buy products and services. This session will explore what it takes to create a great online reputation, and what it takes to keep that reputation even when a crisis occurs. We’ll cover everything from negative items showing up in the search engines to the importance of customer reviews, including tactics for getting positive ones.

After this session, you’ll be able to:

  • Understand how to effectively monitor your online reputation
  • Know what to do if an online reputation issue comes up – who, what, and how you should respond
  • Get more positive reviews. You’ll learn how to get your best customers to give you reviews without breaking any of the review sites’ terms of service