How to Leverage Influencer Marketing to Grow Your Bottom Line
rewardStyle, the company whose platform enables lifestyle influencers to monetize their content, has a history of tackling challenges inherent with an emerging field, rationalizing influencer marketing and making it “as easy as turning a key” for both influencers and brands. Rather than follower count – which has been a commonly-used measuring stick in the industry – this session will deep dive into new metrics that break with common assumptions for a brand’s comprehensive marketing objectives. Learn how influencer marketing is no longer a black box and how to rationalize where budget dollars are being spent within the context of full funnel influencer value.
After this session, you’ll be able to:
- Understand how an influencer strategy can help achieve different marketing goals and touch all points of the funnel
- Discover how you are getting more from influencer marketing than you realize
- Determine how data will help you build a more intelligent influencer strategy that amplify bottom line results