Lead Nurturing is Like Dating: Tips for Building an Effective Lead Nurturing Program

Would you show up to a first date and word vomit on the person about why you’re so awesome and why they should choose you? Probably not. So why do some marketers think it’s ok to just blast people anytime they want offering content that promotes their company’s products and services and does not consider the prospect’s interests or needs at their stage of the buying process? This session focuses on how to use marketing automation to create more effective lead nurturing campaigns to align with the buying stage of each prospect.

After this session, you’ll be able to:

  • Use marketing analytics to understand which behaviors indicate a prospect is really into you
  • Create a basic lead nurture workflow using behavior and demographic data
  • Understand key elements of a good lead nurture program to keep prospects engaged