The Connected Human and the Future of Marketing
This period in time has shown that more people are becoming connected to themselves and to the world and we are not just thumbing through life. Marketers need to embrace a more humanized experience where attention is the new currency measured by time and engagement. Particularly now as we are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to augmented (AR), virtual reality (VR), mixed reality (MR), or real reality (RR). So how are we going to adapt and reinvent in a world of transparent interfaces? A place where sight is now joined with sound and motion? Welcome to hearable, feelable and wearable technology—powered by data, intelligence, sensors and more. How does this impact consumer behavior and ensure technology makes us more human, and how is it that possible with the rate of change in technology? Get enlightened by a meaningful and insightful look at digital trends, how they are affecting behavior, and what’s next on the digital journey roadmap.
After this session, you’ll be able to:
- Understand how behaviors have evolved and what you can take advantage of
- Implement an offline to online strategy
- Have the tools to make decisions on what you want to action on in your business