Keeping Up With Rapid Digital Evolution in 2019
Change is happening faster than ever before across advertising, media and entertainment. This pace is only expected to accelerate in 2019 as technology improves and the struggle for capturing users attention grows more intense. Come hear about some of the biggest media trends for 2019 and learn how to adapt to the ever-changing digital media landscape.
After this session, you’ll be able to:
- Discover new ways to utilize AI as a part of your marketing mix, and get credit for the AI you are already using
- Identify personalization tactics that utilize first party data, in addition to data you aren’t collecting from customers
- Improve your brands authenticity by focusing on channels and tactics that also boost conversion