How to Become a Pop-Marketer: Wield Attention Like a Lightsaber, Using the Power of Popular Culture

In an economy of attention, being boring is expensive. Pop-Marketing™ sits at the crossroads of popular culture and brand marketing. Take home lessons from pop culture to supercharge your social media & branded content.

After this session, you’ll be able to:

  • Learn how to define your “editorial authority”, giving your brand’s social content laser focus
  • Supercharge your social media by implementing key principles from popular culture
  • Apply Pop-Marketing secrets from Red Bull & Adidas that will change your game