Full Funnel Fundamentals: Multi-Channel Advertising to Drive Conversions
With so many advertising platforms to choose from, it’s easy to get overwhelmed when deciding which will most effectively engage your audience. In this session, we’ll discuss how to align your customer journey with the various digital channels – ranging from social media to native advertising platforms and others – and identify which options will work best for your brand. From brand introduction through maintaining customer loyalty, this session will help you create a multi-channel marketing funnel strategy to drive sales and impact bottom line goals.
After this session, you’ll be able to:
- Determine where you need to focus advertising efforts based on your brand’s customer lifecycle
- Select the right KPI to align with each stage of the marketing funnel
- Launch an integrated marketing campaign where multiple platforms/channels work together to accomplishing your brand goals