Fail-Proof Your Voice Search Strategies

It’s no secret that voice search is the shiny object in every marketing office right now. With Comscore’s prediction that half of all searches will be performed by voice before 2020, many digital marketing teams have rushed out to create Alexa Skills and Google Actions without giving much thought to how their customers are willing to use voice-first devices. The Alexa directory is full of useless skills as a result! Don’t be another company that fails at voice search. Start investing in research strategies that’ll help your team dominate organic voice searches and create skills and actions that solve real user needs.

After this session, you’ll be able to:

  • Optimize your content to increase organic voice search presence
  • Develop a skill/action strategy that solves a real customer need
  • Effectively measure voice search success.