Don’t Wait to Optimize Your Marketing for Integrated Voice-Activated Technology
People are rapidly building their fluency in voice activation through use of voice assistants integrated into smartphones and speakers. This technology is radically changing the way people search, shop and spend time with their families. What are the implications and opportunities for how brands connect with audiences? And where’s the best place to start? Drawing on original research from The Smart Audio Report, a reoccurring study from NPR and Edison Research on smart speaker ownership and voice assistant user behavior, and NPR’s work with brands in the voice space, Johanna Weber offers insight into how companies are leveraging voice in their marketing strategies and what they can start doing now to get set up for a voice-activated future.
After this session, you’ll be able to:
- Understand the key trends, behaviors and attitudes of consumers using voice-activated technology today
- Identify steps to optimize your marketing now for the growing voice landscape
- Make a roadmap for integrating voice into their marketing strategies long term