How to Make Digital Inclusion Measurable

Recently, many brands have been on a “journey of inclusion.” But inclusion is a matter of perspective and is often talked about in subjective terms, and digital marketers are used to measuring everything we do. In order to help marketers integrate inclusion into their digital strategies, I’ve developed a Digital Inclusion Maturity Model which breaks digital inclusion into measurable steps.

After this session, you’ll be able to:

  • Measure your organization’s current level of digital inclusion
  • Assess your organization’s opportunities to improve digital inclusion
  • Develop a digital inclusion action plan