Democratizing Digital Analytics with Google Data Studio

Getting digital analytics reports into the hands of those on the front lines of our marketing campaigns can be challenging. Data-driven teams make better decisions and create more engaging, successful campaigns, but when the data is not accessible or hard to find, then it will not be used. This session will talk about how Google’s relatively new reporting tool, Data Studio, can be used to democratize, or make more accessible, digital marketing data and thus increase the likelihood that it will be used to make campaigns successful.

After this session, you’ll be able to:

  • Understand how Google Data Studio can be used for SEO and digital analytics data visualization
  • Easily share digital marketing performance dashboards across your organization
  • See how Data Studio can be used to increase utilization of digital analytics reports
  • Create more data-driven and successful digital marketing campaigns through more accessible reporting