cHarmony: Creating the Perfect Connection Between Your Brand and Your Audience

This session focuses on crafting the perfect brand narrative to attract your most profitable and loyal customer base. Additionally, you will learn how to create an effective measurement plan that helps navigate your marketing plan for conversion success. This session is for digital marketers who execute content, e-mail, social and display campaigns as well as marketing analysts. We’ll help you dive into measureable tactics and drive more conversions.

At the end of this session you will be able to:

  • Construct a purposeful marketing objective and campaign that leads to the conversions you desire
  • Create an appealing brand presence that attracts quality leads
  • Cut through the noise of data-driven marketing trends and get right to the center of understanding the key metrics to measure for optimal ROI