Making the Case for Marketing: How to Demonstrate Marketing Impact when Budgets Are on the Line
When the going gets tough, the first budget that usually gets cut is… you guessed it… Marketing. There is a perception that marketing is an expense to be cut. We know that’s not the case.
Done right, marketing is an investment that will pay dividends. What’s missing is a clear way to demonstrate marketing’s impact on business.
In this talk with ChannelMix’s Matt Hertig, you’ll come away with practical tips for how to:
- Overcome the perception that marketing is an expense with data
- Quantify the impact of a budget cut on customer acquisition and revenue
- Leverage data at every stage of the planning process to maximize efficiency and ROI
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