Making the Case for Marketing: How to Demonstrate Marketing Impact when Budgets Are on the Line

When the going gets tough, the first budget that usually gets cut is… you guessed it… Marketing. There is a perception that marketing is an expense to be cut. We know that’s not the case.

Done right, marketing is an investment that will pay dividends. What’s missing is a clear way to demonstrate marketing’s impact on business.

In this talk with ChannelMix’s Matt Hertig, you’ll come away with practical tips for how to:

  • Overcome the perception that marketing is an expense with data
  • Quantify the impact of a budget cut on customer acquisition and revenue
  • Leverage data at every stage of the planning process to maximize efficiency and ROI

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