Capturing Audiences Through Authentic Storytelling

Human beings are story makers, and the decisions that drive us come from a lifetime of playing that story out or affirming parts of that story. This session will challenge marketers to understand how authentic storytelling can not only captivate audiences, but shift their perceptions around your brand, product or mission.

After this session you’ll be able to:

  • Tap into your users/employees in an authentic way so that you can help narrate their story
  • Take a data-centric approach that will tell the story internally before you go external
  • Walk away with actionable steps on how to shape your next campaign