From Influencers to Raving Fans: Building a Brand Ambassador Program with Lasting Impact

While influencer relations has become a critical component of successful integrated marketing campaigns, it’s so much more than a box to check off of your marketing list. When an influencer campaign is executed correctly, content creators and even celebrities can become champions for your brand. Without a clear strategy and long-term approach to relationship building, it’s an easy way to waste money, time and resources without driving real results.

After this session, you’ll be able to:

• Identify the right partners (from micro to celebrity) for your brand and turn them into raving fans
• Maximize ROI through negotiations
• Effectively leverage influencer-generated content across channels
• Manage expectations about what an influencer program can and can’t deliver