Automate or Die: How to Reduce the Complexity of Paid Search
Paid media is complex, but not for those who use automation and insights to drive strategy and decision making. This session will offer all paid media experts the opportunity to see how utilizing platform technology simplifies, streamlines, and optimizes your campaigns for unprecedented results. Additionally, you’ll gain a better understanding of which manual tasks to automate and how to future-proof your job security in digital marketing.
After this session, you’ll be able to:
- Understand what AI and ML can do for your digital spend
- Discern why automation is key
- Feel confident about job security in the era of bots
- Make your paid search work more impactful and efficient