Advanced Targeting and Gamification Strategies

In the digital world, the buyer’s journey is hyperlinked not linear, which means that we can’t control where, when or how they’ll encounter our content. So we must tune our message to cast a wide net that snares everyone from the user to the decision maker. Further, we need to pay attention to how people like to consume information: while some prefer to read, others are more visual, and still others are more auditory, meaning we need to create content that appeals to each of these flavors, while keeping in mind that we need to address versioning — either for industries, or lines of business, or size of companies, or by which partner is involved, and on and on. This can get quite costly so we can’t waste an opportunity to capture their attention.

Providing an immersive, engaging, and fun experience with your brand is the biggest advantage of including gamification in your digital marketing strategy. You have a story to tell your customers and creating a memorable interaction where your customers can virtually experience your brand is compelling. This marketing strategy can be used by any business, across any industry, and it is one of the most effective ways to also learn about your customer’s specific needs and drivers.

After this session, you’ll be able to:

  • Efficiently create snackable, socially shareable, digitally native mini assets to increase your marketing reach and customization
  • Dramatically increase your participation rate among prospects by strategically layering in elements of gamification
  • Effectively facilitate the handoff between marketing and sales

Who should attend?
This session is for senior digital marketers who are looking for ways to rise above the noise in the market with innovative campaign strategies.