Drive Higher Quality Pipeline with Account-Based Marketing

As marketers, we have often run into the scenario of reaching our target audience with messaging that is just a little too little, a little too late. So, what will it take to change that? Account-Based Marketing takes on a different approach to reaching our audiences with the right messaging and, crucially, at the right time. Join Katie Lopes, Senior Revenue Consultant at RollWorks, in a session around the impact of ABM and how to incorporate it into your marketing strategy.

After this session, you’ll be able to:

  • Kickstart ABM at your company in five steps
  • Use KPIs that count to measure the success of your ABM programs
  • Apply a “good, better, best” approach to optimize account-based marketing strategies, regardless of your marketing sophistication or business size

Who Should Attend: Marketers with several years of experience and are looking to focus on strategy to drive quality leads vs higher quantity of leads through the pipeline.

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