Drive Higher Quality Pipeline with Account-Based Marketing
As marketers, we have often run into the scenario of reaching our target audience with messaging that is just a little too little, a little too late. So, what will it take to change that? Account-Based Marketing takes on a different approach to reaching our audiences with the right messaging and, crucially, at the right time. Join Katie Lopes, Senior Revenue Consultant at RollWorks, in a session around the impact of ABM and how to incorporate it into your marketing strategy.
After this session, you’ll be able to:
- Kickstart ABM at your company in five steps
- Use KPIs that count to measure the success of your ABM programs
- Apply a “good, better, best” approach to optimize account-based marketing strategies, regardless of your marketing sophistication or business size
Who Should Attend: Marketers with several years of experience and are looking to focus on strategy to drive quality leads vs higher quantity of leads through the pipeline.
By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.