A Path to Personalization for Increased Conversions

Most marketers understand the need for personalization but few have achieved their goals. This session will help take personalization from a buzzword to an actionable, omni-channel strategy.

After this session, you’ll be able to:

  • Understand the four key pillars to making your personalization strategy a success
  • Identify potential obstacles to personalizing your marketing efforts that could have long-term effects
  • Answer 5 key questions that will help put your strategic approach to personalization into practice
  • Define goals to help actively drive your prospects through the sales funnel
  • Learn how to easily measure your personalization engagement and set value to your goals