Time for Marketing Analytics to Grow Up
Marketing teams are increasingly investing in analytics, but often struggle to find the right approach. This session will highlight the different “life stages” of a typical analytics practice and share strategies for building a more mature, sophisticated and sustainable analytics operation.
Attendees will learn:
- How to identify where their organization stands in the marketing analytics life cycle
- The strengths and weaknesses to each approach
- The first steps to creating a more mature analytics operation