Stealing Design Thinking: Five UX Techniques for Marketers
UX isn’t just for designers any more. There are core, advanced design thinking principles that should be part of every marketer’s playbook. This presentation identifies the five of the most marketing-relevant UX deliverables, explains what each are, how to and how to implement them into your current day-to-day.
After this session, you’ll be able to more masterfully
- Develop genuinely useful personas
- Incorporate user roles more strategically into your integrated marketing plans
- Create Customer Journey Maps that are actually usable
- Introduce Experience Maps into your digital strategy
- Develop better, more advanced A/B Testing methodologies