UX isn’t just for designers any more. There are core, advanced design thinking principles that should be part of every marketer’s playbook. This presentation identifies the five of the most marketing-relevant UX deliverables, explains what each are, how to and how to implement them into your current day-to-day.

After this session, you’ll be able to more masterfully

  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies