Reconciling Rankings with Technical SEO

November 22, 2017

How is the health of your site impacting rankings? Too often, SEOs isolate technical SEO from rank strategy. The two are inseparable! And the most effective SEO strategies combine them.

Join this session to learn how your site’s rankings are directly impacted by crawlability, site structure, content quality and indexability.

After this session, you will be able to:

  • Tie technical SEO KPIs to rankings.
  • Make data-driven decisions about ranking strategy based on site structure, content quality or site speed.
  • Optimize crawlability and discoverability of content with SEO log file analysis.
  • Manage indexibility of content, capturing factors like noindex tags and non-canonical pages that are less likely or ineligible to be included in search engine indices.