Organizations large and small are inundated with data. Knowing how to interpret data is a challenge—and digital marketers in particular are flooded with plethora of approaches to interpret this data. In this session, we will teach you how to change the game through a holistic digital analytics framework so you could transform your business today.

After this session, you’ll be able to:

  • Understand what skills/tools/processes are required to build a first-class digital analytics practice
  • Develop an understanding of best practices in digital analytics space
  • Differentiate a good Digital Analytics strategy from a bad one
  • Apply a solid analytics framework your business today