As digital media increases its pervasiveness in our lives, mobile has become the catalyst for changing the way we live. In this new environment, it becomes crucial for marketers to understand consumer media usage trends, their levels of emotional attachment to various media/devices, and what are the attentional implications for marketing communications.
This session will challenge marketers to better understand the consumer digital experience and how advertisers can make more meaningful connections with people. After this session you’ll be able to:
- Understand core behavioral differences between millennials and other age cohorts
- Better understand the complexities of consumers’ fragmented attention spans
- Know where ad spend and user time growth is occurring across media, and how to use that to your advantage