There’s no one solution for how to succeed in digital marketing, but in this session you’ll learn about the different ways you can more effectively structure your in-house digital marketing team in order to effectively integrate their various functions for success. Through case studies from various organizations you’ll discover what works, and what doesn’t.
After this session you’ll be able to:

  • Determine ways to integrate SEO, paid, social & email for your situation through a cohesive strategy
  • Identify whether having all of the functions in house is best, or whether an agency is right for you (and how to select one)
  • Better understand ways to keep your staff up to date on new technologies/algorithm shifts
  • Determine whether a geographically diverse team could work for your organization