Featured Snippets: Your Path to Earning Traffic, Beating the Competition & Delighting Customers
The No. 1 position in Google’s search engine results garners more than 30% of the traffic and 18% of the clicks. Formerly, this meant your brand’s content was either No. 1, or you were out of the game. Enter Featured Snippets, the results that show up above ads as the first organic result and sits in position No. 0. Come to this session and find out how to earn this coveted spot where you’ll have no competition.
At the end of this session, you’ll be able to:
- Get and keep Featured Results – the most prime real estate available
- Understand what types of content increases the likelihood of retaining snippets
- Know where to find the best opportunities to acquire new snippets