As a digital marketer, you single-handedly have the potential to drive more dollars than any other vertical within your organization. This session will show you how to leverage digital data to drive real value for your business utilizing 5 foundational principles.

After this session, you’ll be able to:

  • Understand the history of digital data and what makes it so unique
  • Establish a digital data foundation that can scale and evolve with your business
  • Avoid common measurement missteps and focus on the data that matters
  • Streamline your analytical process to rapidly and repeatedly develop valuable insights
  • Gain executive trust and compel your organization to take action on your recommendations