We all got the memo: video is here to stay. But how can we create video content that is flexible enough to appeal to unique audiences, do it quickly, and still not break the bank? We marketers know that we cannot produce corporate videos on our iPhones. We also operate under our unique version of “Tyranny of the Urgent”; time is not on our side. So what’s a marketer to do? Find out in this session.
After this session, you’ll be able to:
- Version your video content to appeal to disparate groups such as, lines of business, industries, and net new vs. customers
- Create video content that can be adapted to co-marketing with various groups such as, partners, ABM customers, and “Must Win” account pursuits
- Distill video into both gated and ungated content