Beyond Likes: Using Social Customer Data to Inform Business Decisions
Do you want to build a social listening and engagement program, or do you wish your existing program could deliver more for your business? This session will help you understand how to build an effective social listening program, build alignment through meaningful stakeholder communication, and leverage results to influence upstream policy and product changes.
After this session, you’ll be able to:
- Listen to what your customers are saying
- Sort through the noise and aggregate topic trends
- Build internal alignment and communicate results
- Leverage results to inform product and business decisions