Agile Transformation: Mastering Marketing by Mastering Scrum
Leading technology organizations know that Agile and Scrum are two of the leading frameworks for managing software development. The same principles can be applied to managing your marketing organization. Achieve innovative, rapid and purposeful marketing results by learning what software developers have known for years.
After this session, you’ll be able to:
- Apply the Agile principles of software development to the marketing development process
- Create greater communication, transparency and trust between marketing and sales
- Become more flexible in adapting marketing messages to reflect real-time consumer reactions