In this session, we discuss how algorithms, social platforms and human behavior changes impact the discovery and usage of corporate messaging. Media outlets and channels, social media, search engines, mobile phones and human behavior have all changed content reach and consumption significantly. Are you building a fully amplified content program that support your company’s business goals, or are you simply creating one off programs?
After this session, you’ll be able to:

  • Utilize free tools and technologies to create news content that activates audiences
  • Understand how to generate more media coverage with a media relation program that supports both your business goals and the reporter’s goals
  • Increase ROI-based social activity by understanding how to write social updates that tap into each user’s rationale for being on the platform